I'd love to hear about your own experience when it comes to writing product descriptions, the bane of many a seller!
Tuesday, May 19, 2009
New Craft Venture Column on Writing Descriptions
I'd love to hear about your own experience when it comes to writing product descriptions, the bane of many a seller!
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1 comment:
now that keeping SEO in mind takes a lot of priority I've had to change how I write my descriptions.
I used to use the first line to grab the readers attention then I'd get into what the photograph's subject mattter followed by item details, size, materials uses.
Now I put all the details up front then follow with the flowery descriptions about subject.
I used to write ad copy for an art supply companies newsletter. There my focus was on telling my customers about the features and benefits of each item I was writing about which is not much different from writing about my art.
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