Tuesday, May 19, 2009

New Craft Venture Column on Writing Descriptions

I'd love to hear about your own experience when it comes to writing product descriptions, the bane of many a seller!

1 comment:

TMCPhoto said...

now that keeping SEO in mind takes a lot of priority I've had to change how I write my descriptions.

I used to use the first line to grab the readers attention then I'd get into what the photograph's subject mattter followed by item details, size, materials uses.

Now I put all the details up front then follow with the flowery descriptions about subject.

I used to write ad copy for an art supply companies newsletter. There my focus was on telling my customers about the features and benefits of each item I was writing about which is not much different from writing about my art.