Next week's Craft Venture column on Paper N Stitch will focus on photos and descriptions that help keep traffic in your shop and helps increase acceptance into online gallerias, gift guides and exhibitions. I would love to hear from you all, sellers of handmade AND buyers of handmade!
- What is crucial in photographs? What appeals to you as a buyer? What appeals to you as a treasury curator? What do you look for when you're writing your own posting or column about great handmade?
- What is crucial in good descriptions? What turns you off from buying/curating/etc.?
- Who do you think is exceptional with (a) photos and/or (b) descriptions? Give us some examples! (I may use one or more in Monday's column!)
Some incentive to participate - I will use (and give credit) for your input, with link to your blog and/or shop, in Monday's column! You might get sweet a surprise and see a photo example from your own shop!
To get the ball rolling, here are a couple of my own thoughts on the subject ...
Photos are absolutely crucial to successful online selling.
- The obvious "don'ts" include not using a flash, not using the date/time from your digital camera in your photo, not photographing on your dirty floor/carpet/sidewalk/bed/couch/etc. (don't laugh, I see it all the time!), not using someone's else's photo!
- Please please include dimensions! Both US and metric.
- Include fiber content, care instructions, yarn weight (and length), volume, weight, etc.
- Connect to your potential buyer by personalizing your description - what makes it interesting? What makes YOU interesting?
I would LOVE to hear from you - add away to the comments and retweet/blog/etc.! Final draft of the column goes up Sunday night!
Some of MY favorite photos (from top down):
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